Digital transformation refers to when a business uses digital technologies to improve their operational efficiency. This includes producing new or enhanced corporate processes, products, services or overall improvements. Operational efficiency can be improved through better IT solutions including automating processes, and better data analytics to enable decisions.
Further, businesses have the opportunity to enhance the customer experience by building self-service portals, this gives customers the tools to help themselves.
This article will discuss how digital technology can be used to transform a business, let’s take a look.
What Does Digital Transformation Mean?
Technological advancements often drive digital transformation, but they can also be caused by changes in customer behaviour or regulatory requirements.
For example, the introduction of new mobile technologies in recent years has led to the development of new business models such as ride-sharing and food delivery. On the other hand, changes in customer behaviours, such as the shift to online shopping, can also drive digital transformation.
Digital transformation can be complex and costly, but it can also benefit businesses significantly by surpassing traditional occupations like marketing, sales, and customer service to improve customer perception and interaction.
As businesses migrate from paper to spreadsheets, and even more intelligent business software, businesses are provided with digital tools that enable them to become more adaptable, flexible, and extensible.
During digital transformation, businesses should assess if they are keeping up with the latest advancements.
While it’s not critical for small businesses to establish and adjust business practices from day one, preparing for the future will help survive your business to thrive in the twenty-first century.
The Potential of The Digital Transformation
Some businesses may wonder what their technology is capable of, and if they can adapt business or operations to better utilise its power to finish the same work faster.
Before Netflix, individuals who desired to rent a movie had to visit stores and dig through cassettes and discs in search of something that sparked their attention.
Mobile devices now access digital entertainment libraries and tailored recommendations and ratings.
Streaming subscription-based content directly to people’s televisions, computers, and mobile devices posed a serious challenge to the existing video rental industry.
Netflix’s embrace of streaming prompted the company to investigate the extension of current technology. This led to innovations such as a content suggestion system powered by artificial intelligence.
Digital Transformation For Your Business
Similarly, technological advancements have affected business customer service operations. The traditional method consisted of waiting for customers to approach you in person or over the phone.
However, the advent of social media has revolutionised customer service. Progressive businesses use social media to enhance their service offerings and brand perception by interacting with customers via their preferred channels at the touch of a finger.
True transformation comes, however, when you assess how adapting your business to all available technologies could enhance the customer experience.
Conclusion
There are various ways to approach a digital transformation – but the best approach will focus on the specific needs and goals of your business. While all digital transformations share some common elements, such as the need for new or improved technology and changes to business processes – successful digital transformations require a clear vision, careful planning, and execution.
If you are looking for a company that provides IT solutions for mid-market businesses in Melbourne, look no further than Premier Technology Solutions. We are the Technology Success Partner for progressive businesses that see technology as an enabler for growth. Premier Tech has redefined what it truly means to support and add value to businesses. We strike a balance between responsive, proactive service and strategic thought and care. We work alongside you to help progress your IT strategy while assisting with day-to-day support, ensuring your business grows and evolves with technology.
Contact us today and let us help your business undergo the digital transformation it needs.